For this launch, I developed a campaign rooted in emotion and aspirational lifestyle storytelling. By framing our products within scenes of everyday ritual and timeless family moments, I connected them to deeper ideas of legacy and belonging. I styled models in wardrobe choices that reflected the modern, fashion-conscious mother — elevated silhouettes, tactile knitwear, and a balance of polished tailoring and lived-in comfort — and scouted a location that blended historical character with contemporary design. This campaign strategically broadened brand appeal while reinforcing our emotional core: warmth, connection, and memory-making.