Phi
Phi is a dietary supplement company using beautiful packaging to appeal to design-oriented health-conscious consumers. They hired me to introduce warmth and sophistication into their marketing visuals while still highlighting the minimal and beautiful nature of their product design.
Service:
Creative Direction, Art DIrection, Styling, Production
Industry:
Dietary Supplements
Year:
2025
WEbsite:
About The Project
Phi wanted to straddle the line between the sleek, minimal, Asian-inspired design of their product packaging and containers while still showing warmth, health, and approachability. They hired me to conceptualize and execute a photo and video shoot to achieve this, and were thrilled with the results!
- Conceptualized shoot in all aspects
- Sourced location, props, wardrobe
- Hired videographer, photographer, editor, models, lighting gaffer
- Directed photo and video shoots
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