This campaign reimagined a few of our core products as elevated fashion objects, using strategic styling and narrative to reposition Minky Couture as a premium lifestyle brand. I selected a rare pink-salt lake location to create an aspirational editorial mood and treated blankets as statement pieces within styled looks — thinking intentionally about contrast in texture, tonal layering, and drape to elevate perception. Every visual choice — from wardrobe palette to atmospheric light — was designed to create an emotional connection and reposition our product from “cozy blanket” to “luxury essential.” Beyond aesthetics, this campaign also spotlighted one of our key differentiators in a competitive landscape: our bold, expressive use of color. While our main competitor’s offerings skew toward a limited neutral palette, we leaned into rich, fashion-forward hues — positioning color itself as part of the brand’s luxury story and visual signature.